Listen to these two Timco Radio Commercials from October 1, 1959
Timco Commercial 1 – Conversation between Fido and Tabby
Timco Commercial 2 – Cat and Dog Food
Timco History from the Red Creek Herald 1947
“Yum, yum, ain’t this the eats that tastes so good and makes your coat sleek and shiny and, better’n all else, you feel so wonderful that you can run all day and never feel tired.”
“You know that is just the way I feel about it, too. Mistress just looks and looks at me a dozen times a day and I hear her say repeatedly, ‘You’ve got the most beautiful coat I have ever seen.’ And she doesn’t have any trouble any more making me eat. This is great and I feel so peppy that I can play all day without feeling the least bit tired. It sure is easy eating.”
This conversation took place between Fido and Tabby in most any household in eastern United States. They had been puppy and kitten together, pals right up through the growing stage until now in adulthood they were still the firmest friends.
They were standing opposite each other before a dish that held the world famous “Timco,” the dog and cat food that is manufactured in the Raymond Timerson plant at Fair Haven. “Let’s fall to,” said Tabby. “It’s a go,” replied Fido. And thus they were off on their evening meal which they downed with extreme relish.
This “Timco,” ladies and gentlemen, is something comparatively new as food for pet animals and the way it is selling is evidence enough that Timerson has something that is tops in its field.
He developed the formula and started production in a small way. Due to the scarcity of tin all pet foods through 1946 were packed in glass jars. Many of the large meat packers who had dominated the dog food market refused to pack in glass, thus the demand for the product “Timco” was more than Timerson could supply. The buildings between North Victory and Martville were enlarged and equipment was added thereby increasing the output to 2,000 dozen jars per day. Eighty-five employees were given steady employment and still the demand far exceeded the amount produced. On Feb. 13, 1947 a fire that was started by an acetlyne torch swept the plant completely destroying it.
That was something of a jolt to Mr. Timerson but far from a defeat. He lost no time in renting a canning plant at Pennellville and he whipped it into shape so that in about six weeks it was producing “Timco.”
Immediately he set about making plans for a new modern plant that would produce this high quality product in increased quantity. He chose a site at Fair Haven along the Lehigh Valley sidings where he has access to the one water supply that the village boasts. Construction was pushed ahead rapidly and the new plant went into production Aug. 11 last. According to canning perts the new plant is a model of ingenuity, exploiting every opportunity for efficient operation and mass production. This plant is now producing some 40,000 cans per day with ample space for increasing production to 100,000 cans per day.
The building is of cement block construction and stands parallel to the railroad and 10 feet from it. It has a floor space of 10,000 square feet and adjacent cooling tanks, disposal plant, fuel supply tanks, etc. It is complete in every detail. The surrounding terrain has been neatly graded, a welcome change from the swamp hole and wooded patch which was anything but attractive.
During the past three months production and sales have doubled any previous like period. Now with some 400 wholesale distributors, 100,000 retail outlets and quite possibly many millions of satisfied individual purchasers, this North Country can look forward to a successful manufacturing enterprise that will endure for many, many years.
